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Diana Ip


Diana Ip


Diana has steadily grown a following among clients who feel she shares their social justice values. With an emphasis on transparency, client education, robust communication, and deep understanding of client needs, it’s no wonder a majority of Diana’s business comes from personal and professional referrals.

Diana draws from nearly two decades of work in community organizations, philanthropy and education. Past clients and colleagues describe Diana as authentic, passionate, an effective communicator, and a strategic planner. Diana both advocates tirelessly for her clients and maintains mastery of the details that can make or break the home buying and selling process.

Her interest in real estate began when she and her sister pooled resources to buy a home for their retiring parents in 2002. They purchased a small bungalow in El Cerrito in need of updates and repairs. The experience of locating the right house in the right community and managing the remodel soon after made her the go-to person among friends looking to buy a home. After years of counseling friends informally, she eventually decided to make her passion into a vocation.

A mom of two young children, Diana spends her free time writing and enjoying East Bay hikes. She loves houses and thinking about how people use their space – you’ll find her at open houses even when she’s not working. Diana is a graduate of Wesleyan University and holds an MFA from Mills College.

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